The landscape of marketing technology shifts so rapidly that blink, and you might miss a revolution. By 2026, Artificial Intelligence (AI) has firmly transitioned from a "nice-to-have" novelty into the backbone of efficient in-house marketing teams. For professionals juggling tight budgets, limited resources, and high expectations, these tools are no longer optional—they are essential teammates. But with thousands of new platforms launching every month, "tool fatigue" is real

Search engine optimisation is no longer simply about claiming that coveted top spot on Google. Perhaps you’ve optimised your site well and consistently hold high rankings—yet your website traffic is stagnant or, even worse, in decline. This can be both confusing and frustrating for business owners and marketers alike. The culprit often isn’t a flawed strategy, it’s the arrival of Google’s AI Overviews. This feature directly presents summarised answers in the search results, o

The way people search for information has changed fundamentally. It is no longer just about typing a few words into Google and clicking the first blue link. Today, businesses are discovered through AI summaries, conversational search, and sophisticated recommendation engines like ChatGPT, Google AI Overviews, Gemini, and Perplexity. The era of SEO AI and GEO for businesses is now upon us. This shift means Search Engine Optimisation (SEO) has evolved from a simple ranking disc

Google's search results page is changing, and it's having a major impact on how customers find businesses like yours. You've likely noticed the new AI-generated summaries, called AI Overviews, appearing at the top of many search results. While designed to provide quick answers, they are also causing significant drops in website traffic for many businesses, creating what some are calling an "organic traffic crisis." Since studies in July 2025 first highlighted a "devastating"

Search Engine Optimisation (SEO). Artificial Intelligence (AI). Generative Engine Optiisation (GEO). Puzzle Creative Marketing Agency.

Search Engine Optimisation, or SEO, can feel like a complex, ever-shifting puzzle. Just when you think you understand it, a new algorithm update or technology like AI arrives, changing the rules. For new and growing businesses, this can be daunting. Where do you even begin? The good news is that the core principles of SEO remain surprisingly consistent. It's about understanding what your audience is searching for and creating the best possible answer for them online. This art