Transform your marketing from guesswork to a growth engine. Join our new, hands-on workshop series designed for ambitious businesses. Marketing can often feel like a puzzle. You know all the pieces are there—social media, SEO, content, branding—but getting them to fit together into a picture of success can be a real challenge. Whether you're a startup founder wearing multiple hats, an in-house marketer looking to sharpen your skills, or a small business owner aiming for growt

You are an expert in your field. Whether you run a local bakery, a software startup, or a consultancy practice, you deliver value to your customers every day. But when it comes to marketing your business, you might feel like you’re throwing darts in the dark and hoping one of them hits the board. Perhaps you’ve been told you "need to be on social media." So, you post when you can, share an update here and there, and hope for the best. The result? A few likes, maybe a comment,

Your brand is much more than your logo or product. It’s the entire experience a customer has with your business, and a huge part of that experience is how you communicate. This is your brand voice. For new and growing businesses, establishing a distinct and consistent brand voice is a powerful way to stand out, build trust, and create a loyal following. But where do you start? This guide provides a practical framework for building a compelling brand voice from the ground up,

Imagine your brand is a person. How would they speak? How would they dress? What impression would they leave? A strong brand does this effortlessly, creating a consistent and memorable experience for customers. But this consistency doesn't happen by accident. It’s built on a clear set of rules: your brand guidelines. For new and growing businesses, creating brand guidelines can feel like a daunting task. However, they are one of the most valuable assets you can create. They a

As a Business Development Manager at Puzzle Creative, I often speak with founders and business leaders who are brilliant at what they do. They have innovative products and fantastic services. Yet, when I ask about their brand strategy, the conversation can become a little hazy. It’s a common challenge, especially for new and growing businesses where time and resources are stretched thin. Many people think a brand is just a logo and a colour scheme. While those elements are im