top of page
KEY MARKETING TERMS
UNDERSTANDING MARKETING
Term | Definition |
|---|---|
Tone of Voice: | How a brand’s personality is expressed in its writing. For example, it could be professional, friendly, or witty. |
Trial: | A period during which a potential customer can use a product or service for free to evaluate it before making a purchase decision. |
UGC (User-Generated Content): | Any form of content—such as images, videos, text, and audio—that has been posted by users on online platforms. |
UI (User Interface): | The series of screens, pages, and visual elements—like buttons and icons—that enable a person to interact with a product or service. |
UX (User Experience): | The overall experience a person has when using a product, especially a website or app, regarding how easy or pleasing it is to use. |
Unsubscribe Rate: | The percentage of email recipients who opt out from a mailing list after receiving an email. |
Upsell: | A sales technique where a seller invites the customer to purchase a more expensive item, an upgrade, or other add-ons in an attempt to make a more profitable sale. |
Usability Testing: | A technique used to evaluate a product or website by testing it on real users. |
Value Proposition: | A statement that clearly communicates the unique benefit a customer will receive by using your product, service, or brand. |
Webinar: | An online seminar or other presentation that takes place on the internet in real-time. |
White Paper: | An authoritative, in-depth report on a specific topic that presents a problem and provides a solution. |
Wireframe: | A basic visual guide used in interface design to suggest the structure of a website and the relationships between its pages and content. |
Workflow: | A series of automated actions that you can trigger to run based on a person’s behaviours or contact information. |
bottom of page