In our latest Puzzle Creative marketing workshop, Creating Content That Converts , we explored what effective content looks like in practice — not just in theory — and how businesses can adapt their content strategies to changing search behaviour, AI summaries, and modern decision-making. The session formed part two of our three-part 90-day marketing planning series , building on earlier work around clarity and direction. This workshop focused on execution: how content actual
The landscape of marketing technology shifts so rapidly that blink, and you might miss a revolution. By 2026, Artificial Intelligence (AI) has firmly transitioned from a "nice-to-have" novelty into the backbone of efficient in-house marketing teams. For professionals juggling tight budgets, limited resources, and high expectations, these tools are no longer optional—they are essential teammates. But with thousands of new platforms launching every month, "tool fatigue" is real
Search engine optimisation is no longer simply about claiming that coveted top spot on Google. Perhaps you’ve optimised your site well and consistently hold high rankings—yet your website traffic is stagnant or, even worse, in decline. This can be both confusing and frustrating for business owners and marketers alike. The culprit often isn’t a flawed strategy, it’s the arrival of Google’s AI Overviews. This feature directly presents summarised answers in the search results, o
